Seven Ads for Seven Days (April 2015 /w18)

Chanel Egoiste "Concentrèe", year 1992

Valentino, year 1980

A trip at the Perfume Chest.

Do you think perfumes stores are "shops where people sell perfumes"? You're right.
Do you think perfumes stores are shops where people sell perfumes  only? Well, this time you're wrong.

There are a few stores which are "Perfume Museums", too. 

Try to imagine it: when you enter in such a store, you enter in a Time Capsule: surrounded by perfumes from 30, 40, 50 years ago... 
A real (and pleasant) blast from the past.
Here, in the heart of Turin, in the northern Italy, not far from the French border, in the beautiful 19th-century "Galleria Umberto", there is a very unusual store: actually, it's a sort of  Historical Museum of Perfumery. Its name? "Elide's Perfumes".
Just enter at "Elide's", have a look around, and guess if you travelled back in time.
The owner, Mr. Gianni Bertetti, is not just the person serving the customer: he is a person who loves to chat, narrating stories and anecdotes about perfumes from the past.
And, above all, is an extraordinarily competent person, with decades of experience in the perfumes field.
(All photos in this article were shot at "Elide's Perfumes" in Turin, Italy)

Seven Ads for Seven Days (April 2015 /w17)

"Paris", year 1989

Antaeus, year 1981

Seven Ads for Seven Days (April 2015 /w16)

Scherrer, year 1987

Jean-Claude Jitrois, year 1990

Seven Ads for Seven Days (April 2015 /w15)

Must de Cartier, year 1981

Balenciaga pour Homme, year 1990

Fahrenheit: a visual guide (1988-2015)

FAHRENHEIT by Christian Dior is one of the top-selling perfumes in history, and you can find thousands of pages and articles about it.

In this short essay, the main goal is to summarize the different boxes and bottles produced "year-by-year" since its launch in 1988.
No opinion about "reformulations" will be provided: here you will find a sort of "Exposition".