lunedì 6 luglio 2020

The unfinished articles: Part Two (LANVIN PERFUMES)




In these short posts we want to present the latest unfinished articles, written in the years 2015 and 2016. We thought it was right to publish everything, even those notes that would become full-fledged articles. No changes have been made, the writings are in their raw state and therefore still incomplete.










(last script: May, 2016)


"How to recognize Lanvin perfumes"  



"Jeanne Lanvin: 
to amaze her daughter, 
amazed the world".
(Louise Valmorin)



Here's an attempt to illustrate another historical brand, one of the greatest in perfumes during the XX century, at the same level of Dior, Chanel, Patou, Guerlain, and one of the few to proudly produce its own perfumes in its own factory: it's Nanterre, located in the north of France.
Lanvin ceased operations in 1989, and with almost no first-hand sources to investigate, we at RotlS were lucky to found an old retired worker from "Lanvin Italie" (it was the Lanvin subsidiary in Milan, Italy), who gave room to his rememberings since the end of 1950s. So, no "batch-codes" here, but a bunch of old stories. 
It's enough to summarize a glorious story indeed.